Each color space has its own range in the total color spectrum, in which there are a number of variations. To get the same input and output data you will need to calibrate the devices. By subsequently coupling the devices, the input will become the same as the output. Perfect movie patches are there for you to buy.
Use of color when designing a label
Your chosen layout and use of color give the patch a certain emotion. Whatever category your product is from a can of corn to a detergent label. The patch should not only look good, but the consumer should also get a positive feeling about your patch/product. Color plays a major role in this. A good place to start when using color is to use the main color of the main style or logo. It enhances your image by using the color consistently. If you want to expand the color palette, you can see via the Adobe Color website which color you can combine well with the color you specify. What can also provide new insights is a good look at the product of your main competitor. How come the patch is so noticeable? And what color (s) and what kind of material do they use?
This way you can get a good idea of what you want and don’t want to achieve with your label. In addition to the standard colors, it is possible to use a metallic shine to stand out on the supermarket shelf, for example. Do you use images on your label? Make sure that the leaf of lettuce on your patch is slightly greener than reality and, if necessary, accentuate it with some raindrops on it. So you stand out a bit more than your neighbor on the shelf!
The Tips for You
Do you want to know which colors can be combined well with your main color? Use the Adobe Color palette.
How important the material choice is for your use of color?
It would be a shame if you put in so much effort and it goes wrong in the very last phase: the use of materials. With one material, the ink or toner remains on the material, so that the colors do not absorb into the material. Other types of material have a more open structure so that they partially or completely absorb the inks and the perception of the colors becomes a lot duller. The color of the material is also important, it is never exactly white, which can affect the end result. We, therefore, advise to avoid surprises in advance testing or to seek advice from an expert.
Trick: Do you use an image on your label? Make sure that the leaf of lettuce is a little greener, that tomato just a bit redder and accentuate with some raindrops on it.
After reading these tips and tricks you will probably be more aware of exactly what you have to take into account with regard to the use of color on your label. In another blog from us, you can read what the meaning of colors is and which emotions the colors on your patch can evoke with the consumer.
